Audience

Audience: Kind of person you want to target.

Demographic profiling:
A= high management, lawyers, doctors, bankers
B= middle management, teachers, media people
C1= office supervisors, junior management, nurses
C2= skilled manual workers, plumbers, builders
D= semi skilled and unskilled manual workers
E= unemployed, pensioners, students, casual workers

Psycho-graphic profiling:
Mainstreamers= seek security, conformist, conventional
Aspirers= seek status, materialistic 
Succeeders= seek control, strong goals, confidence
Resigned= seek survival, past and tradition
Explorers= seek discovery, energy and experience
Strugglers, seek escape, alienated, disorganised 
Reforms= seek enlightenment, personal growth

Target audience Vs Niche audience 
Audience response:

• Age
• Ethnicity
• Gender
• Historical competence
• Situated culture
• Cultural experiences 

Gillette evaluation - The best a man can get:
The advert is telling the audience that if a man uses a Gillette razor, then he will be the best he can be. The advert shows scenes of a man and his son, a man on his wedding day, and a man in the Olympics, which tells the audience that a man can do anything if he uses a Gillette razor. 

In the advert there are a lot of 'medium long shots' this is because then the viewer can see the setting around the character telling them the whole story. However there are also some pan left and pan right shots to show the characters on their journeys. They also used natural coloured shots to make it seem realistic.The song in the background fits the advert because it is about a father and son.

Mise-En-Scene

Mise en-scene from Great Baddow High School Media

Settings and props:
1- spaceship, aliens, laser guns, space, planets.
2- wedding, rings, flowers, dresses, hearts.
3- ghosts, clowns, screaming, children, dark lighting.

Facial expressions and body language:
Image 1- The two men look confused or focused on something. The dark colours convey a bad mood in the scene. 
Image 2- The blood on the mans top tells us that something bad has happened which conveys a bad mood because of fear or anger.
Image 3- The green uniform immediately presents army or war, which conveys feelings of fear, anger and pain.

Positioning of characters and objects within a frame:
Image 1- The couple are sat apart from each other in a busy room full of objects shows that there may be conflict. The woman looks angry and the man looks guilty which presents that this could be a Rom-com or a romance movie.
Image 2- 
Image 3- The fact the two men are stood close together suggests that they have a close bond and because of the guns in the image it also suggests that the genre of the film is an action film.
Image 4- The man stood in the middle of the image alone, shows that he is on his own surrounded by other people. The robots around the edge of the image suggest that it is a science fiction film.

How does MES convey the period?
The setting and props in the scene convey the period because of the old fashioned decoration and rustic design. Also the colours and style present that it is from a upper class house in an early period e.g Victorians. The costumes in the scene are both old fashioned and classy. The woman is wearing a dark grey dress, usually worn by wealthy women, and the man in the suit, looks like a butler confirming the time period that it is in the early periods. The woman's body language presents that she is above the man as she is presenting him something and looking worried. The man is taking something and looking serious which also presents him as a butler. Butlers were mainly popular in the 19th century which confirms the era. The positioning of the characters in the scene is that they are in the middle of the shot meaning that there is props and furniture around them. Also, it makes them look small and makes the room look big, like a big old fashioned family home. The lighting in the scene is dark and eerie. This presents the scene to be in the Victorian era because they mainly had candle light then and dark rooms, not bright electric lights.

Types of lighting:
1- artificial lighting, bright colours 
2- black and white contrast, shadows
3- natural lighting, brightly lit sets 
4- black silhouettes, grey contrast
5- dull and dark colours, bright stage light
6- dull colours, neutral tones 

Key lights, filler lights and back lights:
1- lamp= key light, blinds= filler lights, window= back lights
2- street light= key light, moon= filler lights, floor= back lights
3- door way= key light, white jacket= filler light, reflections= back light
4- heart= key light, hanging light= filler lights, window= back light

Dancing animals premier

In the video I created, I used effects to make the transitions smoother from each clip I chose to be part of the video. I also faded out the music I used at the end of each clip so that the next part could stand out and make an impact. I used black and white effects on some of the clips because in the James Bond scenes it makes it more serious to the viewer and also the black and white creates tension as it doesn't have the bright colours causing distraction. The fades of scenes creates a sense of mystery and when the second song comes on the viewer is left shocked because from the bright colours and the dancing bears is a happy part, and then the transition to slower music and black and white scenes immediately creates a contrast for the viewer. 

D.I.S.T.I.N.C.T

D - Describe

I - In detail

S - Setting (location, indoor/outdoor, day/night, weather, mood)

T - Themes (love, horror, good Vs evil)

I - Icons

N - Narrative

C - Characters

T - Textual analysis (camera, editing, mise en scene, sound)

Theorists

Theorists:

Steve Neale:
Repetition and difference (Genre)

Stuart Hall: 
Reception Theory 













Albert Bandura:
The idea that the media can implant ideas in the mind of the audience

Curron and Seaton:

Livingstone and Lunt:

Hesmondhalgh:

Roland Barthes:

George Gerbner:

Hypodermic Needle - Messages are directly injected into the minds of the audience.

Moral Panic - When someone or something is defined by the media as a threat to the values or interests of society.

Effects Theory - How society effects the media, and how the media effects society.

Media Vocabulary

Genre - What type of film is it (e.g. horror, romance, action)

Semiotics - The study of signs 

Denotation - What you can see?

Connotation - What does it mean?

Mise En Scene - (CLAMPS: costume, lighting, actors, make-up, props & setting)

Youtube video

Big Sean has the genres 'Hip-hop' and 'Rap' in his song Blessings, feat Drake and Kanye. Throughout the video you only see the colours black white and grey, this may have veen done to reflect the mood in the song. At the beginning of the video there are alot of long scenes, where as when it develops and the song speeds up the scenes get shorter and there are alot of quick cuts and changes.

Semiotics

Theory created by Barthes

The camera angle could mean that because you’re looking up at the characters you are below them and they are or they believe they’re better than you.

Genres

Action

The characters are crouched on a bench, inside. This is so the white back ground behind us makes us stand out. It is day time so that it is a bright light for the scene. Both characters are imitating guns which immediately presents that it is an action film. They are being pointed at the camera and not at each other which creates tension and makes the audience wonder who they are being aimed at.  The camera is directly in front of them which makes it look like the person looking at the image is in the scene. 

Fantasy

Neither of the characters are looking at the camera, they are looking at eachother pointing magic wands at eachother which  presents they are at battle with each other. The dull colours make it seem dull and gloomy which is usually a hint that something bad is about to happen. The wands present to the viewer that it is a fantasy as is is a mythical prop. The camera just focuses on the characters so it is a close up. 

Rom - Com

There is a boy and a girl in the scene, which creates the idea of a romance film straight away but due to the proposal and the laughter on their faces then presents its a comedy too. The camera is zoomed away from the characters so that it is also focused on the setting. The outdoor setting is bright which portrays happiness and laughter in the movie. Overall the genre is rom-com.

 

Summer Work

Forms Of Media