Audience

Audience: Kind of person you want to target.

Demographic profiling:
A= high management, lawyers, doctors, bankers
B= middle management, teachers, media people
C1= office supervisors, junior management, nurses
C2= skilled manual workers, plumbers, builders
D= semi skilled and unskilled manual workers
E= unemployed, pensioners, students, casual workers

Psycho-graphic profiling:
Mainstreamers= seek security, conformist, conventional
Aspirers= seek status, materialistic 
Succeeders= seek control, strong goals, confidence
Resigned= seek survival, past and tradition
Explorers= seek discovery, energy and experience
Strugglers, seek escape, alienated, disorganised 
Reforms= seek enlightenment, personal growth

Target audience Vs Niche audience 
Audience response:

• Age
• Ethnicity
• Gender
• Historical competence
• Situated culture
• Cultural experiences 

Gillette evaluation - The best a man can get:
The advert is telling the audience that if a man uses a Gillette razor, then he will be the best he can be. The advert shows scenes of a man and his son, a man on his wedding day, and a man in the Olympics, which tells the audience that a man can do anything if he uses a Gillette razor. 

In the advert there are a lot of 'medium long shots' this is because then the viewer can see the setting around the character telling them the whole story. However there are also some pan left and pan right shots to show the characters on their journeys. They also used natural coloured shots to make it seem realistic.The song in the background fits the advert because it is about a father and son.