Theorists

Theorists:

Steve Neale:
Repetition and difference (Genre)

Stuart Hall: 
Reception Theory 













Albert Bandura:
The idea that the media can implant ideas in the mind of the audience

Curron and Seaton:

Livingstone and Lunt:

Hesmondhalgh:

Roland Barthes:

George Gerbner:

Hypodermic Needle - Messages are directly injected into the minds of the audience.

Moral Panic - When someone or something is defined by the media as a threat to the values or interests of society.

Effects Theory - How society effects the media, and how the media effects society.