Old Spice Final Powerpoint

Lucozade Final Powerpoint

The Big Issue - Language and Representation

Leeds Car Crash Online Analysis

Newspapers - Different Perspectives

What do you notice about the difference in content and how the articles convey this information? Why do you think that is?

Comparing the Times to the the Daily Mirror, you can see the Times lacks a lot of information such as names and ages. The daily Mirror is a lot less formal, and more gossipy which would show its for a lower class audience, possibly C2DE. I think this is because the Daily Mirror is a tabloid, unlike the Times which is a broadsheet meaning it is more formal for a higher class audience - ABC1.

CLAMPS

Costume
Lighting
Actors / Action
Make-up 
Props
Setting

Broadsheet and Tabloid Analysis

Comparison:

The Daily Mirror is a tabloid. This means that its main aim is to provide soft news. For example gossip and popular stories which their readers (C2DE) like to read. It shows re popular press, aimed at lower social groupings. The use of a bold layout and shorter articles makes it easier and quicker to reader, therefore making it more accessible. Whereas The Daily Telegraph is a broadsheet which means that is for hard news, such as stories about tax, education or politics. They show things such as quality or serious press, which their audience ABC1 like to read, as it is aimed at higher demographic groups, unlike tabloid papers. Broadsheets use of a plainer layout, subtle titles and longer, more serious articles.

In these front pages, the Daily Mirror shows a large section on the 'queens £10m tax haven scandal' and this is because the Mirror is a left wing, labour supporting paper. However, the Daily Mail is a conservative paper, meaning their right wing support means they do not want to create a huge story on the Royal Family publicly going against them, which is why you can see the small article to the right of the front page, as they have to show the story to an extent as it is popular press, and what the readers want to see. This is because it covers; unexpectedness, Negativity, Elite persons, Personalisation and Proximity. Therefore meaning that both types of papers will want to report on this to gain high levels of readership as it what the public want to read about. 

Newspaper Codes, Conventions and Terminology

Skyline - An information panel on the front page that tells the reader about the other stories inside.

Main Image - The dominant picture often filling most of the front cover.

Lead story - Main story using a splash.

Headline - A phrase that summarizes the main point of the article, usually a large print in a different style to catch the attention of the reader.

Page numbers - A system of organisation within the magazine, which helps you find what you want to read.

Caption - Brief text under an image that describes the photo or graphic.

Audience - People who the newspaper aim to sell too.

Folio - Top label for the whole page.

Gutter - The margins inbeteween pages.

Pull quote - Something taken from within an article.

Classified Ad - Advertisement that only displays text.

Page furniture - Everything on the page except pictures or texts.

Byline - The line above the story which gives the authors name.

Mise-En-Scene

Mise en-scene from Great Baddow High School Media

Settings and props:
1- spaceship, aliens, laser guns, space, planets.
2- wedding, rings, flowers, dresses, hearts.
3- ghosts, clowns, screaming, children, dark lighting.

Facial expressions and body language:
Image 1- The two men look confused or focused on something. The dark colours convey a bad mood in the scene. 
Image 2- The blood on the mans top tells us that something bad has happened which conveys a bad mood because of fear or anger.
Image 3- The green uniform immediately presents army or war, which conveys feelings of fear, anger and pain.

Positioning of characters and objects within a frame:
Image 1- The couple are sat apart from each other in a busy room full of objects shows that there may be conflict. The woman looks angry and the man looks guilty which presents that this could be a Rom-com or a romance movie.
Image 2- 
Image 3- The fact the two men are stood close together suggests that they have a close bond and because of the guns in the image it also suggests that the genre of the film is an action film.
Image 4- The man stood in the middle of the image alone, shows that he is on his own surrounded by other people. The robots around the edge of the image suggest that it is a science fiction film.

How does MES convey the period?
The setting and props in the scene convey the period because of the old fashioned decoration and rustic design. Also the colours and style present that it is from a upper class house in an early period e.g Victorians. The costumes in the scene are both old fashioned and classy. The woman is wearing a dark grey dress, usually worn by wealthy women, and the man in the suit, looks like a butler confirming the time period that it is in the early periods. The woman's body language presents that she is above the man as she is presenting him something and looking worried. The man is taking something and looking serious which also presents him as a butler. Butlers were mainly popular in the 19th century which confirms the era. The positioning of the characters in the scene is that they are in the middle of the shot meaning that there is props and furniture around them. Also, it makes them look small and makes the room look big, like a big old fashioned family home. The lighting in the scene is dark and eerie. This presents the scene to be in the Victorian era because they mainly had candle light then and dark rooms, not bright electric lights.

Types of lighting:
1- artificial lighting, bright colours 
2- black and white contrast, shadows
3- natural lighting, brightly lit sets 
4- black silhouettes, grey contrast
5- dull and dark colours, bright stage light
6- dull colours, neutral tones 

Key lights, filler lights and back lights:
1- lamp= key light, blinds= filler lights, window= back lights
2- street light= key light, moon= filler lights, floor= back lights
3- door way= key light, white jacket= filler light, reflections= back light
4- heart= key light, hanging light= filler lights, window= back light

D.I.S.T.I.N.C.T

D - Describe

I - In detail

S - Setting (location, indoor/outdoor, day/night, weather, mood)

T - Themes (love, horror, good Vs evil)

I - Icons

N - Narrative

C - Characters

T - Textual analysis (camera, editing, mise en scene, sound)

Semiotics

Theory created by Barthes

The camera angle could mean that because you’re looking up at the characters you are below them and they are or they believe they’re better than you.

Genres

Action

The characters are crouched on a bench, inside. This is so the white back ground behind us makes us stand out. It is day time so that it is a bright light for the scene. Both characters are imitating guns which immediately presents that it is an action film. They are being pointed at the camera and not at each other which creates tension and makes the audience wonder who they are being aimed at.  The camera is directly in front of them which makes it look like the person looking at the image is in the scene. 

Fantasy

Neither of the characters are looking at the camera, they are looking at eachother pointing magic wands at eachother which  presents they are at battle with each other. The dull colours make it seem dull and gloomy which is usually a hint that something bad is about to happen. The wands present to the viewer that it is a fantasy as is is a mythical prop. The camera just focuses on the characters so it is a close up. 

Rom - Com

There is a boy and a girl in the scene, which creates the idea of a romance film straight away but due to the proposal and the laughter on their faces then presents its a comedy too. The camera is zoomed away from the characters so that it is also focused on the setting. The outdoor setting is bright which portrays happiness and laughter in the movie. Overall the genre is rom-com.