Sunday 3 February 2019

Stranger Things Fanbase


What is the product? Give an overview.
Who is it by? What demographic/ psychographic can the fan be defined by?
Where can you find this product? Which platform?
Which features of the drama’s content does the product focus on? What does it suggest is the main appeal of the TV drama?
How have other fans responded to the content? Give examples of how they respond?
Are the fans targeted by the TV drama’s creators in any way?
Fan-made product 1




Instagram page made by fans called @netflixstrangerthings
Posts images and memes from the series and characters.
It is created by a fan, but they do not disclose themselves as to who they are.
However, the fan must be at a working class as they are able to access Netflix and images to post on their Instagram. 
You can find this product on Instagram, so it is only available on one platform.
The feature that they mainly focus on is the characters, both the actor and the fictional person. 
It suggests this is the main appeal as they relate to them on the page. 
Lots of other fans comment and like the pictures. 
They are able to DM and comment on pictures and the account creator will reply so they can have a conversation the program. 
The fans are not targeted by the TV dramas creators as the account is created by a fan and is for fans so therefore the creators do not have any part of it.
Fan-made product 2




Official Instagram page for Stranger things @strangerthingstv
Is an official page linked to a YouTube channel.
It is created by a fan or publicist; however, it does have links to the real actors etc.
It shows a high demographic as they are in contact with the actors. 
You can also only find this product on Instagram which is one platform. However, it has a YouTube channel which links it to another platform. 
This Instagram page focuses mainly on advertisement and current things the actors are doing rather than on the storylines of the series. 
Fans comment on the pictures and follow the page. They are often in easy access to the YouTube channel which they can also comment on. They ca ask questions on live videos and on questions on the Instagram stories. 
They are not targeted by the dramas creators however they are targeted by the actors as they are able to speak to each other through posts and comments. 
Fan-made product 3




Twitter Page for Stranger things @stranger_things
The official page showing links, sneak peeks and fan accounts. 
It is created by the promoters for stranger things. 
The demographic is a wide range as although it is created by a higher class, it is produced for everyone. 
This product is primarily based on Twitter; however, it is accessible via the internet. The social media platform.   
The thing that it mainly focuses on it promoting the new series and also being able to keep their fans up to date and allowing them to interact.
Fans respond to the twitter page in a positive way as they comment and follow the page. They tag the page in their posts in order to get retweeted.
The fans are not directly targeted by the dramas creators, however they are a large apart of the page as they base their posts on what will interest the fans.

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