ASA and Charity Adverts

Shirky

2008 Election – Some concern that there may be vote suppression. Video the vote, and document the voting purposes, with citizen observations. To ensure the sanctity of the vote.

Innovation can happen everywhere, and in media, moving from one spot. Largest increase of expressive capability. Only 4 periods in 500yrs where media can ‘revolutionise’.

The Internet is the media which has native supports for individuals AND groups. Media is natively good at supporting this. All media might move to the net, and every medium is available to everyone. Groups which see/hear can talk.

In a way, we can build our own news story. The media used to come from many different places and sources. Now, the Internet can do all of this! Every time a new consumer joins, a producer does too. Reporting as it happened. No choice these days. The media allowed for many different sites during China’s 2008 Earthquake. The great firewall of China, and they can filter the news.

Theorists

Theorists:

Steve Neale:
Repetition and difference (Genre)

Stuart Hall: 
Reception Theory 













Albert Bandura:
The idea that the media can implant ideas in the mind of the audience

Curron and Seaton:

Livingstone and Lunt:

Hesmondhalgh:

Roland Barthes:

George Gerbner:

Hypodermic Needle - Messages are directly injected into the minds of the audience.

Moral Panic - When someone or something is defined by the media as a threat to the values or interests of society.

Effects Theory - How society effects the media, and how the media effects society.

Youtube video

Big Sean has the genres 'Hip-hop' and 'Rap' in his song Blessings, feat Drake and Kanye. Throughout the video you only see the colours black white and grey, this may have veen done to reflect the mood in the song. At the beginning of the video there are alot of long scenes, where as when it develops and the song speeds up the scenes get shorter and there are alot of quick cuts and changes.